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Google Business Profile post scheduler

Your next Google Business Profile post starts here.

Create your Google Business Profile content alongside your other channels. Refine the caption, plan the timing, and see how each post was delivered, all from one workspace.

Friday cupping. Six lots from the same farm.

The rules

The Google Business Profile rules Postauto works to

Taken from Google Business Profile's own developer documentation, not from a marketing page.

Google Business Profile publishing specification
Content types Listing updates, One photo per update, A button
Media rules One image per update, fetched by Google from a public URL. Video is not published: a local post's media carries a photo
Account requirement A Google account that manages one verified Business Profile location, connected by OAuth

Account requirements

A Google account that manages one verified Business Profile location, connected by OAuth.

Departure

What happens to a Google Business Profile post

  • In the composer

    A Google Business Profile preview while you type

    Write once, tick your Google Business Profile account alongside anything else you post to, and the card beside the draft shows the post the way Google Business Profile will. Anything Google Business Profile would refuse is said before you schedule, not the next morning.

  • On the board

    Departures, not a spreadsheet of rows

    Scheduled posts line up by time. You see what leaves next, what already departed, and what needs a look, without opening anything.

  • After it leaves

    A Google Business Profile result of its own

    Every channel reports separately. A Google Business Profile rejection does not stop the other networks, and the network's own error text is shown on the board in plain language.

  • At rest

    Credentials encrypted with AES-256-GCM

    Your Google Business Profile credentials are encrypted before they reach the database, are never logged in plaintext, and are decrypted only at the moment of publishing.

Per-channel results

You can see what each network did

One post, one row per channel. Departed channels carry a link to the live post; a failed channel carries the network's own error text, so you know whether to fix the wording, the media, or the connection.

Post details with the message, per-channel publishing statuses, published links, and tags.

Send the same draft to

Tick these next to Google Business Profile in the composer and they all leave at the same time.

Google Business Profile scheduling questions

What can I publish to Google Business Profile with Postauto?

Listing updates, One photo per update, A button. One image per update, fetched by Google from a public URL. Video is not published: a local post's media carries a photo.

Can one draft go to Google Business Profile and other networks at once?

Yes. Write it once, tick Google Business Profile beside the other accounts, and each network shows its own preview before anything leaves. A channel can carry its own wording without touching the rest.

What do I need to connect Google Business Profile?

A Google account that manages one verified Business Profile location, connected by OAuth.

Where do I connect my Google Business Profile account?

Open Channels in your workspace to see connection options. A Google account that manages one verified Business Profile location, connected by OAuth.

Anything specific to Google Business Profile I should know?

An update goes to ONE verified location, and Postauto refuses to guess when a Google account manages several rather than posting to the wrong shop. Postauto publishes the What's new kind of update; Google's Event and Offer posts need dates and coupon codes a post has no room for. Google removed per-post statistics for local posts in 2023, so this channel reports no numbers and says so rather than showing zeroes.

Can I post to Google Business Profile and other networks at the same time?

Yes. One composer publishes to any mix of your connected channels, and each network's limits are checked per selected channel. Every channel departs at the same scheduled time.

What happens if a Google Business Profile post fails?

Each channel reports its own result. If Google Business Profile rejects a post, your other selected networks still publish, the post is marked partial, and the board shows a readable error for the failed channel.

Can I try it before paying?

Yes. Every plan starts with a 14-day free trial. You choose a plan and give a card at checkout, nothing is charged until the trial ends, and cancelling before then costs nothing.

Next departure

Put Google Business Profile on the board

Build your publishing workflow in one workspace. Every plan starts with 14 days free.