Postauto
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Awaiting network approval

Instagram post scheduler

Schedule feed photos (JPEG), reels to Instagram

Draft once, pick your Instagram channel next to any other network you post to, and set the time. Postauto holds the limit of 2,200 characters against your draft, departs every channel at that minute, and tells you what Instagram did with it.

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Example content. Halyard Coffee is invented for this page, the engagement figures are illustrative, and the photographs are from Unsplash.

The rules

The Instagram rules Postauto works to

Taken from Instagram's own developer documentation, not from a marketing page.

Count your draft against this limit, and against every other network at the same time. No account needed.

Instagram publishing specification
Content types Feed photos (JPEG), Reels
Character limit 2,200 characters
Media rules JPEG images via public URL; video publishes as Reels; up to 100 API posts per day
Account requirement Instagram professional account (Business or Creator)
Availability Early access (built, awaiting platform approval)

Early access: built, awaiting platform approval

Requires Meta App Review and Business Verification. The integration is built and env-gated; it switches on when the review completes.

Departure

What happens to a Instagram post

  • In the composer

    The 2,200 limit is checked before you schedule

    Write once, tick your Instagram account alongside anything else you post to, and the counter runs against 2,200 characters while you type. Over the limit means you cannot schedule, not a failure tomorrow morning.

  • On the board

    Departures, not a spreadsheet of rows

    Scheduled posts line up by time. You see what leaves next, what already departed, and what needs a look, without opening anything.

  • After it leaves

    A Instagram result of its own

    Every channel reports separately. A Instagram rejection does not stop the other networks, and the network's own error text is shown on the board in plain language.

  • At rest

    Credentials encrypted with AES-256-GCM

    Your Instagram credentials are encrypted before they reach the database, are never logged in plaintext, and are decrypted only at the moment of publishing.

Per-channel results

You can see what each network did

One post, one row per channel. Departed channels carry a link to the live post; a failed channel carries the network's own error text, so you know whether to fix the wording, the media, or the connection.

A departed post's detail page in a demo workspace: the message, three channels each with its own status and permalink, and the tags card.
Demo workspace, running on Dev Console test channels.

Send the same draft to

Tick these next to Instagram in the composer and they all leave at the same time.

Instagram scheduling questions

What can I publish to Instagram with Postauto?

Feed photos (JPEG), Reels. JPEG images via public URL; video publishes as Reels; up to 100 API posts per day.

What is the Instagram character limit?

2,200 characters. The Postauto composer checks this limit against every account you select before the post is scheduled, so nothing fails at departure time over length.

What do I need to connect Instagram?

Instagram professional account (Business or Creator).

Is Instagram scheduling available on Postauto right now?

The Instagram integration is fully built and tested, and is in early access while the network's app review completes. Requires Meta App Review and Business Verification. The integration is built and env-gated; it switches on when the review completes.

Anything specific to Instagram I should know?

Instagram's API only accepts JPEG images and professional accounts. Tokens refresh automatically (60-day long-lived tokens).

Can I post to Instagram and other networks at the same time?

Yes. One composer publishes to any mix of your connected channels, and each network's limits are checked per selected channel. Every channel departs at the same scheduled time.

What happens if a Instagram post fails?

Each channel reports its own result. If Instagram rejects a post, your other selected networks still publish, the post is marked partial, and the board shows a readable error for the failed channel.

Is there a free plan?

Yes. The free plan includes 1 channel · 15 posts a month, no card required.

Next departure

Put Instagram on the board

Start on the free plan now; Instagram switches on for your account the day the network review completes, at no extra cost.

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