Postauto
Finishing the connection

Tumblr post scheduler

Schedule text posts, photo posts, tags to Tumblr

Draft once, pick your Tumblr channel next to any other network you post to, and set the time. Postauto holds the limit of 100,000 characters (description); 255 characters (title) against your draft, departs every channel at that minute, and tells you what Tumblr did with it.

Friday cupping. Six lots from the same farm.
Illustration: one draft addressed to Tumblr and two more networks, each checked against its own rules.

The rules

The Tumblr rules Postauto works to

Taken from Tumblr's own developer documentation, not from a marketing page.

Count your draft against this limit, and against every other network at the same time. No account needed.

Tumblr publishing specification
Content types Text posts, Photo posts, Tags
Character limit 100,000 characters (description); 255 characters (title)
Media rules Up to 10 images per photoset; video is not published
Account requirement Any Tumblr account via OAuth; no developer account and nothing to register yourself
Availability Early access (built, we are finishing the connection)

Early access: built, we are finishing the connection

Connecting is a normal OAuth redirect with no review to wait for, and access tokens do not expire. Posts go to any blog on the account.

Departure

What happens to a Tumblr post

  • In the composer

    The 100,000 limit is checked before you schedule

    Write once, tick your Tumblr account alongside anything else you post to, and the counter runs against 100,000 characters (description); 255 characters (title) while you type. Over the limit means you cannot schedule, not a failure tomorrow morning.

  • On the board

    Departures, not a spreadsheet of rows

    Scheduled posts line up by time. You see what leaves next, what already departed, and what needs a look, without opening anything.

  • After it leaves

    A Tumblr result of its own

    Every channel reports separately. A Tumblr rejection does not stop the other networks, and the network's own error text is shown on the board in plain language.

  • At rest

    Credentials encrypted with AES-256-GCM

    Your Tumblr credentials are encrypted before they reach the database, are never logged in plaintext, and are decrypted only at the moment of publishing.

Per-channel results

You can see what each network did

One post, one row per channel. Departed channels carry a link to the live post; a failed channel carries the network's own error text, so you know whether to fix the wording, the media, or the connection.

A departed post's detail page in a demo workspace: the message, three channels each with its own status and permalink, and the tags card.
Demo workspace, running on Dev Console test channels.

Send the same draft to

Tick these next to Tumblr in the composer and they all leave at the same time.

Tumblr scheduling questions

What can I publish to Tumblr with Postauto?

Text posts, Photo posts, Tags. Up to 10 images per photoset; video is not published.

What is the Tumblr character limit?

100,000 characters (description); 255 characters (title). The Postauto composer checks this limit against every account you select before the post is scheduled, so nothing fails at departure time over length.

What do I need to connect Tumblr?

Any Tumblr account via OAuth; no developer account and nothing to register yourself.

Is Tumblr scheduling available on Postauto right now?

The Tumblr integration is fully built and tested. It is in early access while we finish connecting Postauto's Tumblr application, which is on us rather than on the network. Connecting is a normal OAuth redirect with no review to wait for, and access tokens do not expire. Posts go to any blog on the account.

Anything specific to Tumblr I should know?

Tumblr itself accepts video, and Postauto declares that it does not rather than accepting a video and losing it at publish time. Tags are first-class on Tumblr and publish with the post.

Can I post to Tumblr and other networks at the same time?

Yes. One composer publishes to any mix of your connected channels, and each network's limits are checked per selected channel. Every channel departs at the same scheduled time.

What happens if a Tumblr post fails?

Each channel reports its own result. If Tumblr rejects a post, your other selected networks still publish, the post is marked partial, and the board shows a readable error for the failed channel.

Is there a free plan?

Yes. The free plan includes 1 channel · 15 posts a month, no card required.

Next departure

Put Tumblr on the board

Start on the free plan now; Tumblr switches on for your account as soon as we finish connecting it, at no extra cost.